The current pandemic has created judi online financial instability for a lot of businesses.
The measures that the government took to safeguard the citizens along with the threat of COVID-19 has led to the downfall of many businesses.
A survey says that more than 30% of small businesses may go out of business due to this pandemic, and travel and food( restaurants) industries are probably suffering the most.
The way we used to conduct business before the pandemic doesn’t work anymore.
The ‘business as normal’ is something no one is saying to each other these days.
For small businesses and startups, this is a challenging time, but some ways can help you grow your business or at least keep it afloat. All you need to do is stay calm and rethink your marketing strategies.
There might not be enough capital to launch a big campaign or run ads on social platforms, but you are not out of options. Here are a few cost-effective ways that can help you grow sales and leads for your business.
1) Change your messaging according to the times
Since the pandemic has changed our life, we have to address the same. Your business and the way customers use your product will change too.
So, tell them that and be wary of how you say this.
Don’t be too cheerful or too sad, you don’t want to set a wrong tone.
Let the customers know what goods you are still delivering. Tell them that shipping and delivery will take time.
Go through your social media, write the same message there. Also, delete anything insensitive during these times.
Make sure your customer knows that you are operating with less staff, and most of them are working from home. They are safe, and they need to be too.
The messaging tone in all your marketing vehicles should aim at spreading hope, comfort, safety, and well-being.
Don’t promote a product in a disaster which seems like you are trying to benefit from it. Instead, tell people how they will benefit from it. For instance, Lifebuoy advertisement nowadays says that their soap can help kill all viruses. But they also say that use any soap that you have to keep your hands clean and germ-free. This type of promotion is best.
2) Work on your visuals
The pandemic is the origin for many memes and appealing & memorable visuals. You can use the virus itself or the masks or so on to create visuals with the help of Canva.
Make sure to use them appropriately, but using them for marketing your products in a unique way is a great idea.